BLENDKO PRIVACY POLICY
1. Introduction
Welcome to Blendko ("we," "our," or "us"), your AI-powered fashion destination. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our ecommerce website at blendko.com (the "Service") and use our AI-powered fashion features.
By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Service.
2. Legal Basis for Processing
Under UK data protection law, we must have a lawful basis for processing your personal data. We rely on the following legal bases:
Consent
Where you have given clear consent for us to process your personal data for specific purposes (e.g., AI recommendations, marketing communications).
Contractual Necessity
Where processing is necessary for the performance of a contract with you (e.g., processing orders, delivery).
Legal Obligation
Where processing is necessary for compliance with a legal obligation (e.g., tax records, consumer protection laws).
Legitimate Interests
Where processing is necessary for our legitimate business interests, such as fraud prevention, improving our AI algorithms, and personalising your shopping experience.
3. Personal Information We Collect
Blendko collects personal information directly from you, automatically when you use our Platform or interact with us, and from third parties.
Personal Information Collected Directly from You
This includes information necessary for ecommerce functionality and AI personalisation:
- Name, email address, telephone number
- Postal address for delivery and billing
- Date of birth (for age verification and recommendations)
- Account credentials (username, password)
- Style preferences, size information, favourite brands
- Order history and transaction details
- Securely processed payment information
- Returns, exchanges, and delivery instructions
- Photos uploaded for virtual try-on
- Interaction with AI styling tools and fashion quizzes
Information We Collect Automatically
When you use our Platform, we collect information through cookies and similar technologies:
- IP address and geolocation data
- Device and browser information
- Page views, click behavior, and session duration
- Shopping cart actions and referral URLs
- Search filters and product views
4. How We Use Your Information
We use your information for ecommerce operations and AI-powered personalisation:
Ecommerce Services
- Process and fulfill orders
- Handle payments and refunds
- Coordinate delivery and manage returns
- Send order confirmations and tracking info
- Maintain your account and preferences
AI Personalisation
- Suggest fashion items based on style preferences
- Offer size recommendations via AI analysis
- Provide outfit coordination and style tips
- Generate trend-based product suggestions
- Send price drop alerts based on interest
Marketing and Communication
- Send fashion newsletters and trend updates
- Promote new collections and seasonal items
- Deliver promotional offers
- Conduct customer feedback surveys
5. Your Rights
You have the following rights under UK data protection law:
Access and Correction
Request access to and correction of your personal information.
Deletion
Request deletion of your data, subject to legal and operational limits.
AI and Profiling Rights
Understand how AI makes decisions, object to automated decisions, or request human review.
Marketing Preferences
Opt out of personalised recommendations or promotional emails.
6. Cookies and Tracking Technologies
We use cookies to support your fashion shopping experience:
Essential: Login and checkout functionality
Personalisation: AI recommendations and style memory
Analytics: Site usage and trend tracking
Marketing: Targeted ads and seasonal promotions
7. Data Sharing and Disclosure
We only share necessary data with trusted partners:
Ecommerce Operations
- Payment providers (e.g., Stripe, PayPal)
- Delivery services (e.g., DPD, Royal Mail)
- Customer service and support systems
- Inventory and order management tools
AI and Personalisation Partners
- Style and fit solution providers
- Visual recommendation systems
- Analytics platforms for AI training
Marketing Services
- Email marketing platforms
- Advertising networks (only with consent)
8. Data Transfers and Security
We implement safeguards for international data transfers including standard contractual clauses and recognised adequacy decisions. Security measures include:
Security
- Encryption of sensitive data
- Secure payment handling
- Fraud prevention systems
- AI model security assessments
Retention
- Account data retained while active plus 12 months
- Order and transaction data retained for up to 7 years
- AI training data may be retained in anonymised form
9. Contact Us
If you have questions about this Privacy Policy or your personal data:
Email: privacy@blendko.com
Customer Support: support@blendko.com
AI Enquiries: ai-support@blendko.com
This Privacy Policy governs the collection and use of personal data through our AI-powered fashion ecommerce platform at blendko.com, in accordance with UK data protection law.